In its “AdReaction: Video Creative in a Digital World” study, Millward Brown discovered consumers are watching as much online video content as they are TV.
online video advertising
- Report Finds Marketers Are Moving 10% Of Their TV Budgets To Digital
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Study Finds Global Consumers Watch As Much Online Video As TV, But They Still Dislike Ads
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Fox Will Let Viewers Watch Just One Ad Before Online Episodes Of ‘MasterChef Junior’
From August 19 to September 13, 2015, Fox will let viewers watch just one 60-second ad before episodes of 'MasterChef Junior' on its digital outlets.
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Brands Won’t Buy YouTube, Facebook Ads Without Better Viewability Testing
Sites like YouTube and Facebook, who don’t allow third-party tracking systems, are losing out on ad dollars from brands wary about viewability reporting.
- Twitter To Run Promoted Tweets On Flipboard, Yahoo! Japan
- Twitter Is Reportedly Considering Auto-Play Video Ad Previews
- Google Will Tell Brands Whether Or Not Their Video Ads Are Watched
- Brands Bypass Agencies, Use Digital Studios To “Get Stuff Done”
- AOL, Nielsen Give Stats, Advice On Video Ads In A Multi-Screen Society
- Disney, CW, Activision The First To Buy Video Ads On Instagram
- Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014
- McDonalds, Apple, Pepsi Advised To Shift 10-25% Of TV Budgets Online
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