IAB

• An AI “perception gap” is separating consumers from brands. Can a bridge be built?
• U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024

  Also, podcast ads’ average lengths are beginning to stabilize in the 15-to-30-second range. We’ve gone from 38% of ads being 15 to 30 seconds in 2019, to 41% in 2020, to 55% in 2021.

  
• As Longtime Leader Randall Rothenberg Steps Down, IAB Names David Cohen CEO

  After 14 years, the Interactive Advertising Bureau (IAB) -- a trade association focused on the digital media sector, which annually hosts the Digital NewFronts and the audio-focused Podcast Upfront -- will see a changing of the guard.

  
• ESPN, NPR, Vox, Wondery Confirmed To Present At IAB’s First Virtual ‘Podcast Upfront’

  After hosting the first-ever virtual NewFronts in June, the Interactive Advertising Bureau (IAB) has unveiled the lineup for its 2020 Podcast Upfront, to be held -- also virtually -- from Sept. 9 to 11.

  
• Podcast Advertising Remains Resilient In Face Of COVID, Will Surpass $812 Million This Year (Study)
• Inaugural madconNYC Digital Marketing Event Goes Virtual, Postpones To December
• IAB Says U.S. Podcast Ads Generated $314 Million Last Year, Pegs 2020 Tally At $659 Million
• IAB Ranks Nation’s Top ‘Direct Brands’, Including Casper, Glossier, Warby Parker
• Podcast Ad Revenues Are Expected To Reach $220 Million In 2017 (Study)
• Majority Of U.S. Adults Now Own A Streaming-Enabled TV, Says IAB
• IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year
• Study: U.S. Ad-Supported Internet Generated $1.21 Trillion, 10.4 Million Jobs In 2016