After 14 years, the Interactive Advertising Bureau (IAB) -- a trade association focused on the digital media sector, which annually hosts the Digital NewFronts and the audio-focused Podcast Upfront -- will see a changing of the guard.
IAB
- U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024
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As Longtime Leader Randall Rothenberg Steps Down, IAB Names David Cohen CEO
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ESPN, NPR, Vox, Wondery Confirmed To Present At IAB’s First Virtual ‘Podcast Upfront’
After hosting the first-ever virtual NewFronts in June, the Interactive Advertising Bureau (IAB) has unveiled the lineup for its 2020 Podcast Upfront, to be held -- also virtually -- from Sept. 9 to 11.
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Podcast Advertising Remains Resilient In Face Of COVID, Will Surpass $812 Million This Year (Study)
The Interactive Advertising Bureau’s fourth annual Podcast Advertising Revenue Report, prepared in partnership with consulting firm Pricewaterhouse Coopers, has shed some encouraging light on the field -- even in an economy that continues to be ravaged by the coronavirus pandemic.
- Inaugural madconNYC Digital Marketing Event Goes Virtual, Postpones To December
- IAB Says U.S. Podcast Ads Generated $314 Million Last Year, Pegs 2020 Tally At $659 Million
- IAB Ranks Nation’s Top ‘Direct Brands’, Including Casper, Glossier, Warby Parker
- Podcast Ad Revenues Are Expected To Reach $220 Million In 2017 (Study)
- Majority Of U.S. Adults Now Own A Streaming-Enabled TV, Says IAB
- IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year
- Study: U.S. Ad-Supported Internet Generated $1.21 Trillion, 10.4 Million Jobs In 2016
- IAB Unveils Preliminary Schedule For 2017 Digital Content NewFronts
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