IAB

• IAB Unveils Preliminary Schedule For 2017 Digital Content NewFronts
• Total Digital Video Ad Revenues Reached $3.9 Billion In First Half Of 2016

  Mobile video ads on smartphones and tablets saw the biggest growth of all, according to the biannual IAB report -- a whopping 178% increase over last year.

  
• Digital Advertising Produced $49.5 Billion In Revenue In 2014

  The IAB and PwC US reported a $49.5 billion revenue for the digital advertising industry in the 2014 edition of the IAB Internet Advertising Revenue Report.

  
• IAB Creates Digital Video Division, Names Hulu’s Peter Naylor Chairman

  The Interactive Advertising Bureau launched the Digital Video Center of Excellence & made Hulu’s SVP of ad sales Peter Naylor chairman.

  
• As Some TV Budgets Shrink, 65% Of Ad Buyers Plan To Spend More Online
• Interactive Online Advertising Scored $42.8 Billion Revenue In 2013
• [UPDATE] IAB Announces Schedule For Digital Content Newfronts 2014
• Online Video Ad Revenue Is Up 24% In The Past Year
• 45 Million Unique Viewers Watch Professional Online Content Each Month