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• An AI “perception gap” is separating consumers from brands. Can a bridge be built?
• The creator economy is becoming a “must buy” — and a $37 billion industry in the U.S.

  The latest raft of data characterizing the growth of the creator economy can be found in a report by the IAB.

  
• IAB is giving creators their own upfronts

  The Interactive Advertising Bureau (IAB), which runs the annual NewFronts, is adding a CreatorFronts event to its fall schedule.

  
• The digital economy now accounts for 18% of the total U.S. GDP

  The Interactive Advertising Bureau (IAB) has published a report that shows the explosive growth of the digital economy since 2020.

  
• IAB releases full schedule for 2025 NewFronts
• The IAB has revealed the agenda for all four days of the 2024 NewFronts
• Gaming ads will take center stage at the 2024 PlayFronts. Here’s the official schedule.
• Creators become celebrities: 92% of advertisers consider creator content to be “premium”
• TikTok, Snap, Meta, YouTube among presenters at 2023 NewFronts
• Netflix needed execs to lead its upcoming ad-supported tier. It found them at Snapchat.
• U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024
• Here are the schedules for the 2022 NewFronts and Podcast Upfront