Think With Google published a study from the IAB and TalkShoppe. 92% of advertisers said they consider creator content to be "premium".
iab
- Gaming ads will take center stage at the 2024 PlayFronts. Here’s the official schedule.
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Creators become celebrities: 92% of advertisers consider creator content to be “premium”
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TikTok, Snap, Meta, YouTube among presenters at 2023 NewFronts
Presenters who are on the schedule for the 2023 NewFronts include TikTok, YouTube, Snap, Amazon, Meta, Yahoo, Vevo, Conde Nast, and Roku.
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Netflix needed execs to lead its upcoming ad-supported tier. It found them at Snapchat.
Netflix has hired two former Snap execs, Peter Naylor and Jeremi Gorman, to work on its upcoming ad-supported subscription tier.
- U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024
- Here are the schedules for the 2022 NewFronts and Podcast Upfront
- Meta, Twitch, Zynga among presenters for inaugural PlayFronts
- The IAB Predicts U.S. Podcast Revenue Will Hit $2 Billion In 2023
- SuChin Pak, Gaby Dunn, Heather McDonald Named Co-Hosts Of IAB’s ‘Podcast Upfront’
- IAB Reveals Full 2021 NewFronts Schedule Featuring YouTube, TikTok, NBCUniversal
- Advertisers Can Now Buy Against Even More ‘Curated’ Content Categories On Twitter Amplify
- As Longtime Leader Randall Rothenberg Steps Down, IAB Names David Cohen CEO
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