The Interactive Advertising Bureau (IAB) is ready to host another series of presentations from the biggest ad brands in the gaming world. The third annual edition of the IAB PlayFronts will return to New York City for a two-day pitchfest on March 26-7.
The IAB launched the PlayFronts in 2022 as a spin-off of the NewFronts, the annual digital advertising summit the IAB puts on each spring. Many of the brands that presented at the inaugural PlayFronts are on the docket again in 2024. The morning of the 26th will feature pitches from a pair of big-name studios: Activision Blizzard and Ubisoft. Casual gaming giant Zynga will address ad buyers that afternoon. The March 27 PlayFronts slate is headlined by Twitch, which will command attention from potential advertisers during a morning timeslot.
In total, 22 brands (including the IAB itself) are slated to present across the two-day event. Convene, a venue located in Midtown Manhattan, will host the PlayFronts for the third year in a row. A full agenda can be found on the IAB website.
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Agencies, brands, and other buyers use IAB’s events as opportunities to learn about the advertising opportunities associated with the presenting companies. “IAB PlayFronts empowers brands and agencies to mobilize the full potential of gaming as a strategic advertising channel,” said IAB EVP and CMO Carryl Pierre-Drews in a statement. “As the gaming landscape undergoes constant evolution, the burgeoning demand prompted our decision to expand IAB PlayFronts to a second day, reaffirming the ability of gaming to deliver meaningful business results.”
Gaming will be the primary focus of the PlayFronts, but it also tends to come up as a topic of conversation during the IAB’s other digital ad events. Approximately one month after the conclusion of the PlayFronts, the IAB and its partners will reconvene in New York for the NewFronts, which are scheduled to run from April 29 to May 2. A full list of presenters for that event has not yet been announced.
