iab

• Meta, Twitch, Zynga among presenters for inaugural PlayFronts
• The IAB Predicts U.S. Podcast Revenue Will Hit $2 Billion In 2023

  “Podcasting will grow in the next two years by leaps and bounds,” IAB Media Center vice president Eric John said at the Upfront, per Deadline. “Advertisers are benefiting from new technologies developed to serve these marketplaces, to make podcast advertising more dynamic and measurable than ever before.”

  
• SuChin Pak, Gaby Dunn, Heather McDonald Named Co-Hosts Of IAB’s ‘Podcast Upfront’

  The Interactive Advertising Bureau has tapped veteran journaist SuChin Pak to serve as the host of its 2021 Podcast Upfront -- an advertiser-focused event previewing upcoming audio releases, marketing opportunities, and industry-wide insights. 

  
• IAB Reveals Full 2021 NewFronts Schedule Featuring YouTube, TikTok, NBCUniversal

  This year’s iteration of the annual advertiser event will take place May 3-6, and (perhaps unsurprisingly, given the COVID-prompted surge in viewership) will be themed around digital content streaming.

  
• Advertisers Can Now Buy Against Even More ‘Curated’ Content Categories On Twitter Amplify
• As Longtime Leader Randall Rothenberg Steps Down, IAB Names David Cohen CEO
• Franchesca Ramsey Tapped To Host IAB’s ‘Podcast Upfront’, Which Has Registered 2,500 Attendees
• ESPN, NPR, Vox, Wondery Confirmed To Present At IAB’s First Virtual ‘Podcast Upfront’
• Podcast Advertising Remains Resilient In Face Of COVID, Will Surpass $812 Million This Year (Study)
• Inaugural madconNYC Digital Marketing Event Goes Virtual, Postpones To December
• NewFronts Drops Final Schedule, Says 8,500 Attendees Pre-Registered For First Virtual Outing
• IAB Unveils Lineup For First-Ever Virtual NewFronts With TikTok, Snap, More