Smosh Join Sun Drop Campaign To Dub Things ‘Surprisingly Good’

Michael Buckley isn’t the only YouTuber who is shilling for a soft drink brand. Smosh have released a video called ‘Good vs. Surprisingly Good‘, part of a branded campaign for Sun Drop.

The video shows Ian and Anthony turning mundane everyday tasks into surprisingly good variations, often by adding what they call “surprisingly terrible special effects.” The end result is much like any other Smosh video, with lots of loud noises, over-the-top facial expressions, and surreal everything.

Subscribe for daily Tubefilter Top Stories

Subscribe

The branded nature of the video is actually very subtle (perhaps even surprisingly subtle), as it was in the duo’s Assassin’s Creed

music video. Only by going to Twitter, where Smosh is part of a Sun Drop sweepstakes, does it become clear.

Sun Drop’s campaign is based on around a Japanese spokesman who sports a lot of the same qualities as the Smosh gang. Still, I’d like to think the Smosh guys joined the campaign in order to get their hands on lots and lots of sugary soda. After all, keeping up a high energy level from video to video can’t be easy.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

The last thing creators add, the first thing viewers notice: Why Adobe is introducing music, speech, and sound effect generation to Firefly

In 2023, Photoshop developer Adobe jumped into generative AI with its launch of Firefly. Firefly…

2 days ago

Live Nation is capitalizing on the creator economy with a new firm

Ticketmaster parent Live Nation is getting into the creator biz. The publicly traded multinational corp,…

3 days ago

Netflix gets a bite of ‘Chicken Shop Date’

Netflix is getting a bucket of Chicken Shop Date. Amelia Dimoldenberg's long-running flirty-casual interview series…

3 days ago

Surprise: Neon is also making an SCP Foundation film, but correctly

Neon, the production company behind films like Parasite, Longlegs, and Anora, has decided it's going…

3 days ago

Noel Miller on why TMG Studios is breaking into fictional podcasts–and why it won’t touch gen AI

"If we're the last human-led media channel and everything else is prompted and generated in…

4 days ago