Netflix has already been coming after YouTube with its bouquet of creator content signings and podcast ambitions.
Now it’s laser-targeting TikTok‘s book lover community.
This week Netflix introduced a new dedicated hub called “Watch Your Favorite Books,” which collect the platform’s various page-to-screen adaptations into curated lists based on nine different themes:
Netflix’s adaptations include titles like Bridgerton, 3 Body Problem, The Queen’s Gambit, The Witcher, To All the Boys I’ve Loved Before, A Series of Unfortunate Events, Enola Holmes, and of course the recent Guillermo del Toro take on Frankenstein.
“Inspired by the vibrant book community and the popularity of our adaptations, Netflix’s team of curators have built a special experience for fans to explore, enjoy, and feel right at home,” the platform said in a company blog post.
Mansi Patel
, Netflix’s Senior Director of Product Merchandising, added that the streamer has “seen a real passion from fans around Netflix’s library of book adaptations.”“Our team looked to celebrate that fandom by creating a destination on Netflix for enthusiasts to explore their favorites and find more stories they’ll love,” she said. She noted that previous digital-denizen-bait content hubs, like “Your Zodiac Watchlist,” have seen success.
“We’re excited to see how avid readers and lovers of great stories dive into this new experience and discover a world of book-inspired entertainment on Netflix,” the platform said. “With this launch, we hope to inspire members with a ‘To Be Watched’ list that’s as enticing as your ‘To Be Read’ pile.”
BookTok–the massive community of voracious readers posting about trending and favorite reads–has proven buying power, and TikTok just launched its own bestseller list that factors in both sales figures and fan chatter.
It makes sense that Netflix would want to cater to them–especially if its podcast moves signal a broader push into listening content like audiobooks.
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