YouTube’s Creator Playbook is a one click guide to the site’s best practices, a tool that aspiring creators can use to synchronize their videos with recent YouTube trends and company goals. The most recent update to the Playbook featured some general tips for driving engagement, but YouTube is also look to reach out with more specificity. Its creator support team has launched five Playbook Guides, each one providing a more in-depth look at a particular genre.
The five genres that have their own guides are Music, Sports, Nonprofit, Education, and Media Companies; by downloading the appropriate PDF, creators in each of these categories can
receive more focused instruction about how to make it big on YouTube. At this point, there are some notable omissions–top YouTube categories gaming, beauty, and comedy among them–but the creator support team will surely fill in the gaps if the guides prove popular.This new feature hints at YouTube’s Newfronts strategy; the site teased that it would have an increased focus on specific genres, such as music and live streaming, and this seems like a logical first step. Rubik’s Cube jugglers, unfortunately, may have to wait a long time for their guide to arrive.
Footballco is betting on the growth of soccer in the United States. Over the past few…
As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…
Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…
Snap has had a rocky couple of years: several quarters of flat growth or declines,…
Welcome to On the Rise, where we find and profile breakout creators who are in…
Four years ago, Chad Wild Clay and Vy Qwaint had an idea. They had spent…