Before Super Bowl 46, we predicted NBC’s live stream of the game would receive somewhere between 1 and 1.5 million viewers. In truth, the Super Bowl live stream notched over 2 million hits, exceeding our expectations. Continuing an upward trend, CBS‘ live stream of Super Bowl 47 reached more than 3 million unique viewers, a 43 percent increase over the previous year.
While the vast majority of Super Bowl watchers continued to view the game on their TVs, the increased online presence is a telling sign of the big game’s profitability on the Internet. For perspective, Red Bull Stratos‘ record shattering live stream event drew 8 million concurrent viewers for an event only found online; when you consider how easily accessible the Super Bowl’s network TV broadcast was, CBS.com‘s high-volume live feed was truly impressive.
The CBS live stream reportedly received more than 10 million total views as fans accessed the game online for a total of 114.4 minutes. The Super Bowl also received more than 52 million mentions on social media, which is easy to understand when you consider that there was a blackout and Beyonce kicked ass.
One wonders if live streaming sports events will soon have a greater presence on the Internet. Many network, such as ESPN, offer plenty of games through online applications, but second-tier leagues may soon realize that Internet-only broadcasting offers a very cost-effective solution. I can see it now: jai alai, on YouTube, with commentators Philip DeFranco and Annoying Orange. Make it happen, world.
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…
Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…