2012 was a banner year for online advertising, as a whopping $387 million was spent on real-time bidding (RTB) advertisement. According to Comscore, more than 10.4 billion video ads were served in November alone. However, if a study by Forrester Consulting is to be believed, 2013 is set to blow last year’s spending out of the water. Forrester is projecting that advertisers will spend $667 million of online video RTB over the next 12 months.
RTB refers to any ad space that is bid for by marketers every time a user accesses it. This auction style of ad includes YouTube pre-roll ads and other individually tailored ad offerings. On a side note, this explains how my one day of listening to Rage Against the Machine caused me to receive a month of Rage Against the Machine pre-roll ads
.Of course, the more money advertisers spend in the online video industry, the less bang they will get for their buck. Forrester is projecting a yearly increase of almost 100%, and it’s unlikely the number of overall ad impressions will keep pace with that explosive increase. Forrester’s study does seem a bit optimistic, but the online video space does get more expansive every year, so there’s nothing wrong with assuming things are going to keep moving steadily forward.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
In 2026, Section 230 of the Communications Decency Act of 1996 is celebrating its 30th birthday. At…
When Greater London soccer club Dagenham & Redbridge FC begins its campaign for the 2026-27 season,…
Spotify is adding its own "seems like AI slop" button. Like YouTube, Instagram, LinkedIn, and…
OnlyFans' newest investor is talking up his future plans for the platform--including promising that it…
At this point, it's become clear that social media creators will play pivotal roles in…