But, like I mentioned above, those new shows were announced in early March, which means they hadn’t yet debuted in February, which means they can’t account for the massive 20% increase in online video viewership Yahoo gained from January 2012 to February 2012, which means either Bill Maher attracted a helluva lot of viewers or Yahoo is doing a better job of pushing its 177+ million unique monthly US visitors towards watching more of its moving pictures online.
In the latest installment of internet marketing research company comScore’s US Online Video Rankings
, Yahoo climbed to the #2 position on the Top U.S. Online Video Content Properties Ranked by Unique Video Viewers chart. Its 60+ million uniques in February were good for an increase of more than 10 million individuals over the January numbers. Those 60+ million uniques also gave Yahoo roughly 8 million more uniques than third place Vevo, which usually commands the ranking of runner-up next to Google/YouTube thanks to its multi-lingual and perennially appealing music video content.The other major surprise on the comScore charts was the appearance of Google/YouTube in the category of Top U.S. Online Video Ad Properties Ranked by Video Ads Viewed after a long absence. ComScore notes the reappearance is due to the “recent inclusion of certain YouTube ad formats” in the company’s reporting tactics. The research giant’s new accounting methods put Google/YouTube at delivering more than 1.1 billion online video ads for the month, but that’s still a few hundred million behind Hulu’s dominating 1.55 billion figure.
Check out the rest of comScore numbers here for more fun with online video analytics.
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