analytics

• Google’s “platform properties” turn search data into an asset for creators
• MrBeast’s leaked production guide is a reminder that YouTube’s top creator does things his own way

  Want to learn more about the strategies that inform MrBeast's YouTube productions? Check out the creator's leaked production guide.

  
• Creators made $741 million on Roblox last year. New analytics tools will push that number even higher.

  Roblox has added new analytics and tracking tools to help the creators and brands that are building experiences on its platform.

  
• MrBeast is launching a “Pro” version of his analytics platform ViewStats

  MrBeast introduced a premium analytics platform called ViewStats Pro during an interview with creator economy expert Jon Youshaei.

  
• Introducing ViewStats: A data platform for YouTube creators co-founded by MrBeast (Exclusive)
• Trendpop brings its analytics suite to the common creator
• YouTube Unveils New Analytics Hub For Musicians, Tracking Official And Fan-Uploaded Videos Alike
• Twitch Teams With Analytics Provider Moat To Measure Its Unblockable ‘SureStream’ Ads
• Nielsen Buys Minority Stake In OpenSlate, Which Measures Brand Safety In Online Video
• Twitch Revamps Channel Analytics Dashboard As Part Of Yearlong Effort
• YouTube Rolls Out New Channel Metrics, Personalized Dashboard Within ‘Studio’ App
• Snapchat Now Offers Stories Analytics To The Platform’s Influencers