You Watch 16 Minutes of Online Video Advertising a Month

One of the biggest numbers to come out the latest installment of comScore’s US online video rankings is the number of minutes denizens of America spent watching online video ads in November. It was 3.08 billion.

That’s over 5,707 years(!) worth of online video ads viewed in a single 30-day period, which is a crazy statistic, but not so crazy when you take those minutes and divide them by the 183,160,000 monthly US internet users. Then the number equals out to just under 16 minutes and 49 seconds worth of online video advertising viewed per person, which is about one minute and 11 seconds shy of the amount of commercials and promotional spots you watch in one hour of television

.

Of those 3.08 billion minutes of online video advertising, premium on demand movie and television destination Hulu accounted for 18.3% or 565 million minutes. Tremor Video clocked in at 594 million minutes for 19.2% of the total share and Adap.tv‘s ads represented 17.9% of the 3.08 billion for 551 million minutes.

Subscribe for daily Tubefilter Top Stories

Subscribe

Check out comScore’s Novermber US Online Video Rankings for other fun facts and figures.

Share
Published by
Joshua Cohen

Recent Posts

Soccer media brand Footballco is coming to America with several key hires

Footballco is betting on the growth of soccer in the United States. Over the past few…

22 hours ago

MatPat-founded Theroist reveals new apparel brand at ‘Creator in Fashion’ show

As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…

23 hours ago

YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024

Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…

1 day ago

Snap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+.

Snap has had a rocky couple of years: several quarters of flat growth or declines,…

1 day ago

On the Rise: Rob can heal your workplace wounds

Welcome to On the Rise, where we find and profile breakout creators who are in…

2 days ago

Chad Wild Clay and Vy Qwaint launch Spy Ninjas HQ, the first adventure park built on a YouTube IP

Four years ago, Chad Wild Clay and Vy Qwaint had an idea. They had spent…

2 days ago