Other notables numbers from the online and mobile component of March Madness On Demand include:
I think the above gives us at least three important takeaways:
1) Mobile video, once relegated (at least in my mind) to a delivery platform that was always going to command some semblance of significant viewership in another year or three, is finally starting to garner meaningful eyeballs.
2) The numbers of viewers on the March Madness website and mobile applications are up 47% from last year. That’s due in every part to the fact you can stream the games live from nearly any internet connected device. So, maybe there’s a synergetic effect between March Madness coming online and to the iPad, iPhone, and mobile devices in the form of a universally acclaimed, user-friendly website and application and the increased television ratings.
Does giving viewers more access to more games from more places earlier on in the tournament increase viewership for the tournament overall on all platforms? Or is the increase in eyeballs just because American loves seeing upsets? Something to think about.
3) It’s 2011 and still nobody likes Duke.
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