basketball

• Jesser took over a Chicago Bulls game. Is this the first of many “creator nights” in the NBA?
• MrBeast and Fede Vigevani are recruiting “the biggest” creators for a bilingual basketball game

  On April 25, MrBeast and Fede Vigevani will host a basketball game feature top U.S. and Latin American creators.

  
• Amazon and YouTube are reportedly looking to stream NBA games

  The NBA could sell a streaming package to digital suitors like Amazon Prime Video or YouTube. TV contracts are also being renegotiated.

  
• Kai Cenat, Tristan Jass, and Lilly Singh are hitting the court for the NBA All-Star Celebrity Game

  The rosters for the 2023 NBA All-Star Celebrity Game in Indianapolis include influencers like Kai Cenat, Tristan Jass, and Lilly Singh.

  
• As The NBA Cup hit Las Vegas, creators like Jesser and Bree Green had a showdown of their own
• Sports creator Jesser expands leadership team, hires Spotify vet as first Bucketsquad President
• It’s gotta be the shoes: Basketball creator Jesser drops Bucketsquad 1 sneaker line
• Sports creator Jesser is dominating the basketball game on YouTube. Here’s how he does it.
• The tradition continues: The House of Highlights Creator League returns to the Final Four
• NBA stars have big style. A new web series challenges them to keep their outfits under $300.
• For basketball influencers, NBA All-Star Weekend is the place to be
• Creators like Noah Beck and Flight are repping their favorite NBA teams with new merch