Air Force 1, meet Bucketsquad 1.
Jesse Riedel, the basketball creator known as Jesser, has debuted his own sneaker line. His fans can now preorder the Bucketsquad 1s, which Jesser is rolling out in partnership with SoleSavy and Garrixon Studios.
The Bucketsquad 1s are inspired by basketball shoes and designed with comfort and style in mind. The sneaker silhouette was created by footwear industry veterans Gemo Wong and Justin Taylor, who have worked with Nike’s Jordan Brand as well as NBA stars like Chris Paul and Carmelo Anthony.
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The Executive Producer of Jesser’s Bucketsquad brand, Marko Preocanin, described the new shoes as a reflection of “our amazing community of supporters.” In a statement of his own, Jesser said that the Bucketsquad 1s are “every day” sneakers that offer “comfort and a versatile colorway.”
With the help of his Bucketsquad team, Jesser has grown his network of channels into an empire of digital sports content. In December 2022 alone, Jesser’s central YouTube hub pulled in 276.8 million monthly views, outpacing the official channels of the NFL and the NBA. Outside of YouTube, the hoops creator has stayed busy over the past year by signing a representation deal with Night Media and earning a tryout with an NBA-affiliated team.
Jesser’s star power makes him an ideal partner for SoleSavy. In 2022, the sneakerhead platform hired Chief Content Officer Ali Adab to seek deals with creators, brands, and media companies. An ensuing partnership between SoleSavy and Garrixon led to the launch of a venture that empowers creators to launch their own footwear lines. Lifestyle YouTuber CJ So Cool teamed up with SoleSavy and Garrixon to drop his ‘Frostbite‘ sneaker brand earlier this year.
The Bucketsquad 1s were produced in Philadelphia by Garrixon. “Jesser’s Bucketsquad brand showcases the power of creator-led brands and proves that creators are more than just product endorsers; they are entrepreneurs who are building successful businesses,” Adab said in a statement. “SoleSavy is thrilled to be a part of this project to bring Jesser’s sneaker vision to life.”
Preorders for Jesser’s sneaker line began on September 14 and will remain open until the 24th. More details about the shoes are available on the Bucketsquad website.
