ComScore released its February 2011 US Online Video Rankings this week. Microsoft and Facebook continue to climb the charts, Hulu serves video ads at almost the same rate as it did before, and Americans watch billions of online videos.
Hulu continues to dominate video ad views, delivering over 1.1 billion (with a “b”) of them in January. Everyone who watched videos on Hulu last month also spent an average of 224.3 minutes consuming content on the site, that includes approximately 48.1 video ads per person. That means your everyday consumer of Hulu watched a video ad every 4 minutes and 39 seconds, down 2 seconds from December.
Overall, Americans accumulated over 5 billion (again with a “b”) viewing sessions in February, up from 4.9 billion in January, and almost reaching the numbers from the holiday season viewing frenzy in December, which saw over 5.2 billion views.
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