John Green, the founder of Vidcon, YouTube star, and NYTimes best selling author, explained that YouTube creators were undervalued by advertisers. As a result, creators were developing alternative revenue sources. Rather than relying on brands they were launching events, publishing books, selling merchandise, and turning to crowdfunding.
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John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
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YouTube’s Ad-Supported Originals Are Directly Competing For TV Ad Dollars
At Brandcast, YouTube said it would fund premium programming in front of the paywall. Now, a YouTube exec says it's an effort to gain TV ad dollars.
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‘Bad Lip Reading’ Takes On ‘The Walking Dead’ (With Music)
The latest episode of the dubbed comedy web series 'Bad Lip Reading' takes on 'The Walking Dead' and includes a silly musical number.
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