youtube brandcast

• Indian creators are dominating YouTube Shorts to the tune of 1 trillion views
• Ahead of Brandcast, YouTube brings more targeting to Shorts ads

  Ahead of Brandcast, YouTube is bringing more targeting to its Shorts ads by introducing categories that brands can choose to hone in on.

  
• John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago

  John Green, the founder of Vidcon, YouTube star, and NYTimes best selling author, explained that YouTube creators were undervalued by advertisers. As a result, creators were developing alternative revenue sources. Rather than relying on brands they were launching events, publishing books, selling merchandise, and turning to crowdfunding.

  
• YouTube’s Ad-Supported Originals Are Directly Competing For TV Ad Dollars

  At Brandcast, YouTube said it would fund premium programming in front of the paywall. Now, a YouTube exec says it's an effort to gain TV ad dollars.

  
• ‘Bad Lip Reading’ Takes On ‘The Walking Dead’ (With Music)
• YouTube’s Star-Studded Female Channel Gets Support from Amex, Unilever
• YouTube to Spend $200 Million to Market Original Channels
• Julia Stiles, Jennifer Garner Among Featured In YouTube Brandcast
• YouTube, Mitu, IAWTV, MediaLink Host Events at NewFronts Today
• Tubefilter’s Complete Guide to The Digital Content NewFronts 2012