TrueView

• YouTube Is Shortening The Default Windows For ‘Engagements’ And ‘Conversions’ In TrueView Ads
• With 70% Of Viewership On Mobile, YouTube Is Finally Rolling Out Vertical Video Ads

  Vertical video ads will fill up mobile screens when users are consuming vertical content, and will expand and compress based on the dimensions of the YouTube video.

  
• YouTube Rolling Out Non-Skippable Ads To All Creators Within Its Partner Program

  YouTube is making two alterations to its non-skippable ad format, the platform announced today on its Creator Insider channel.

  
• Reddit Announces Native Auto-Play Video Ads For Select Brands

  Reddit announced that it's offering native auto-play video ads to select brand partners. The opportunity will likely become available to all advertisers over the summer.

  
• YouTube Launches New Ad Unit Called ‘TrueView For Reach’
• YouTube Expands ‘Director Onsite’ Service To Attract More Small Business Advertisers
• YouTube Spotlights 18 UK Creators With Outdoor, Digital #MadeForYou Campaign
• YouTube Debuts New TrueView Ad Product Featuring Tailored Calls To Action
• YouTube To Start Selling Unskippable, Six-Second ‘Bumper’ Ads Next Month
• How A 360-Degree YouTube Video Helped Make This Broadway Show A Bonafide Hit
• New Google Ad Features Homer Simpson Advertising His Mr. Plow Business On YouTube
• YouTube Will Make All Of Its Videos “Shoppable”