study

• While Commercials Air On TV, Viewers Flock To Facebook
• Generation Z More Likely To Share Branded Content Than Millennials, Loves Influencers

  Fullscreen has shared the results of a study that showed Generation Z as being more responsive to branded content than millennials.

  
• Google-Backed Study Says Only 15% Of Users Would Use “Higher Value Platforms” If YouTube Loses Music Deals

  Google has published a study from RBB Economics that asserts that if YouTube didn't have music, 85% of respondents would move to lower value platforms.

  
• Ahead Of Mother’s Day, YouTube Shares Research About What Moms Are Watching

  The top reason that moms say they tune in to YouTube is to be entertained, followed by educational content (seven in 10, for instance, seek parenting tips).

  
• Majority Of U.S. Adults Now Own A Streaming-Enabled TV, Says IAB
• YouTube Live Outpacing Twitch In User Growth, Lagging In Monetization (Report)
• Instagram Influencer Marketing Will Be $2.4 Billion Industry By 2019 (Study)
• In Indonesia, YouTube Viewers Seek Educational Tutorials Above Entertainment (Study)
• Study: U.S. Ad-Supported Internet Generated $1.21 Trillion, 10.4 Million Jobs In 2016
• Saying “You” In First Five Seconds Of YouTube Video Increases Views By 66%, Study Shows
• Study Shows Facebook’s Live Video Audience Eclipsing YouTube’s
• Recent Study Shows A Strong Start For YouTube Red