Stats

• YouTube leads Twitch in survey of teenage gaming habits
• 86% of Spotify’s top shows are “always on.” A fresh podcasting hub serves those busy creators.

  Spotify shared some stats about its podcasts during its Play On event. Then it announced a reimagined podcast hub featuring polls and Q&As.

  
• YouTube says Gen Z loves soothing videos, meme accounts, and “content that’s personally relevant to them”

  After studying the behavior of its users during the pandemic, YouTube has concluded that Gen Z loves ASMR, memes, and their fan communities.

  
• Online video ad spend is up 30% since the last quarter, and YouTube still leads to way

  The number of advertisers in the online video industry is up, as is the total spend, per MediaRadar. Ads on YouTube are leading the way.

  
• 200 million people are earning money from digital content creation
• Earth, Wind & Fire’s “September” Is 40 Years Old (And Is Of Course Seeing A Spike In Views Right Now)
• How Much Did Logan Paul And KSI Make From Their ‘YouTube World Boxing Championship’? A Lot.
• Twitch Revamps Channel Analytics Dashboard As Part Of Yearlong Effort
• Survey: Majority Of Gen Z Respondents Are OK With Branded Content, Even When It’s Done Poorly
• PewDiePie Hits 50 Million Subscribers, Says Will Delete YouTube Channel Friday 12/9 At 5PM GMT
• ‘Hallelujah’ Views Surge On YouTube In Wake Of Leonard Cohen’s Passing
• Facebook Inflated Average Video View Time Metrics By 60% To 80% For 2 Years (Report)