snap inc

• Snapchat Made $262 Million During Q2 But Lost 3 Million Daily Active Users
• Snapchat Partners With Kylie Jenner To Launch Ecommerce Capabilities For Influencers

  Months after Kylie Jenner proclaimed she doesn't "open Snapchat anymore," resulting in the social company's stock to drop 3%, the platform has enlisted her to launch their new ecommerce feature for influencers. Jenner posted a shoppable ad to the platform on June 28.

  
• Snapchat Wants To Help Popular Music Artists Make AR Lenses

  Snapchat has seen an opportunity in the music industry, where artists have been using the social platform to connect personally with fans and create custom Lenses. At the Midem Music Conference in Cannes, Snap's vice president talked about the company's future plans for the music industry.

  
• Snapchat To Follow YouTube With Unskippable, Six-Second Ads

  Snapchat wants to try out unskippable, six-second ads alongside its high production quality Shows, according to a report from Digiday. Such ads performed well on YouTube, so maybe they'll serve Snapchat well, too.

  
• Snapchat To Promote Users’ Lens Studios Creations
• Snapchat Reportedly Gearing Up To Lay Off 100 Employees In Largest Round Of Cuts To Date
• Snapchat Now Offers Stories Analytics To The Platform’s Influencers
• Users Can Now Share Snapchat Stories Outside Of Snapchat
• Snapchat Welcomes Developers With Its New AR Design Kit
• It Doesn’t Look Like Spectacles Will Be Able To Save Snapchat
• It’s Official: Snapchat Has Publicly Filed For An IPO With A $25 Billion Valuation
• Snapchat Reportedly Acquires Israeli Augmented Reality Startup For $35 Million