YouTube is bringing its most prominent, high-impact ad product -- the Masthead -- to viewers who consume content on their smart television sets. The Masthead, a video ad that spans the full width of the top of the YouTube homepage, will launch immediately when audiences open the YouTube app on their TVs, the company says, and then autoplay after a few seconds.
smart tv
-
Rooster Teeth Launches New Smart TV Apps, As It Pulls Flagship ‘RWBY’ Series From YouTube
-
YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens
-
Streaming Device Maker Roku Plans To Raise $100 Million In IPO
Roku plans to raise $100 million in an IPO that will see the streaming TV device manufacturer listed under the ROKU ticker on the NASDAQ.
-
Vevo Unveils Revamped Apple TV App, Adds 7 To Original Content Team
The new tvOS app, arriving in the app store tomorrow, aims to simplify navigation and improve personalization, said CEO Erik Huggers.
-
Majority Of U.S. Adults Now Own A Streaming-Enabled TV, Says IAB
-
YouTube Kids App Launches On LG, Samsung, And Sony Smart TVs
-
Facebook’s Video App Is Now Live On Apple TV And Samsung Smart TVs
-
Facebook Videos Will Now Autoplay With Sound, Company Confirms Smart TV App Coming Soon
-
Here’s How To Stream Sunday’s Super Bowl
-
Vimeo Launches Support For VHX On Android TV, Amazon Fire TV, And Xbox One
-
Vimeo Introduces All-New Smart TV Apps For Apple, Android, And Samsung
-
Twitter Launches Smart TV Apps Ahead Of First Thursday Night Football Stream Tonight
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- StreamElements seeks acquisition as shutdown looms

- Two-thirds of consumers go to TikTok Shop to discover new products and brands

- YouTube’s war on deepfakes goes global: Likeness detection is now open to all.

- YouTube, BBC kick off creator economy training program in the U.K.

- Repeat partnerships are the most effective creator campaigns, and YouTube leads the way

















