Nielsen has announced the results of a study where it determined that Twitter volume has a significant effect on TV ratings 29% of the time.
ratings
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Nielsen: Twitter Volume Affects Ratings For 29% Of TV Episodes
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AwesomenessTV Nickelodeon Debut Draws 1.7 Million Viewers
The debut of AwesomenessTV's sketch comedy show Nickelodeon drew 1.7 million viewers and a 3.5 ratings share among the 6-11 demographic.
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Nielsen Launches Twitter-Based Metric; Will It Affect Web Content?
Nielsen's Twitter TV ratings will measure the tweet volume generated by TV shows. Web companions and premium digital content should benefit.
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