publishing

• #BookTok is still booming. So why is TikTok getting out of publishing?
• A quarter of indie artists now put their music straight on TikTok–no label required

  According to MIDiA's most recent music economy report, a full quarter of musicians upload their songs directly to TikTok and other platforms, completely bypassing distributors, labels, and even streaming services like Spotify. These musicians clearly recognize that TikTok can make songs go megaviral, whether that's older tracks having a resurgence thanks to a trendy dance or new songs becoming a meme-y earworm, and see the platform as a way to distribute their art directly to fans, without a middleman taking a cut of their revenue (aside from TikTok's own cut of their ad dollars, of course).

  
• The influencers of #BookTok are launching their own publishing imprints with help from Bindery

  Bindery is a startup that will work with influencers from #BookTok and other digital communities as they launch their own publishing imprints.

  
• Dunkey has reviewed video games on YouTube for a decade. Now he wants to publish them.

  The creator behind the videogamedunkey YouTube channel is launching an indie video game publishing business called Bigmode.

  
• After raising $33 million on Kickstarter, Brandon Sanderson backs 316 other crowdfunding projects
• Digitas Content Chief Scott Donaton Hops Over To Hulu As Head Of Creative
• Insights: Doing A Better Job Counting What Counts In Social Media
• Snapchat Lets Advertisers Cook Up DIY Creative Based Off Templates
• Insights: Toward A New Publishing Paradigm Where Scale Fails And More Is Less
• YouTube Stars Catalyze Recent Rise In Book Sales, Publishers Say
• AwesomenessTV Debuts Young Adult Book Publishing Division, ‘Awesomeness Ink’
• Amy Sedaris Goes to YouTube with ‘Crafts For Poor People’