mid-roll ads

• Kick believes its new ads can be a “direct line to Gen Z”
• Brace yourself. The YouTube Shorts ads are coming.

  YouTube has told its brand partners that it plans to gradually roll out ads that will appear next to YouTube Shorts content.

  
• Twitch Tests Automated Mid-Roll Ad Format To The Dismay Of Several Top Creators

  Twitch is testing a new ad format -- and one that isn’t necessarily being welcomed by its creator community. Previously, there were only two ad formats on Twitch: pre-roll ads, or ads that ran in the midst of broadcasts that were placed manually by creators.

  
• YouTube Lowering Minimum Video Length For Mid-Roll Ads From 10 To 8 Minutes

  YouTube is making a change to the way that it serves mid-roll ads, the platform shared in an email to creators today, in a bid to make more videos eligible for mid-rolls and ramp up monetization prospects.

  
• YouTube Studio Adds New ‘Restrictions’ Column, Ability to Manually Insert Mid-Roll Ads, More
• Facebook Will Test Long-Eschewed Pre-Roll Ads In Watch, Alters Format For Mid-Rolls
• Publishers To Stop Receiving Facebook Money For News Feed Videos
• Facebook Splits Its In-Stream, “Mid-Roll” Ads Into New Category For Brand Partners
• Facebook To Let Creators Monetize Claimed Videos Through Mid-Roll Ads
• Facebook Has Started Testing Ad Breaks (AKA “Mid-Roll Ads”) In Videos And Streams
• Facebook, Seeking Premium Content, Will Stop Paying Publishers To Create Live Video (Report)
• Facebook To Promote Watch Time, Revenue With “Mid-Roll” Ads