meta

• Horizon Worlds is rolling out a Reels-esque creator bonus program
• Facebook needed a way to stay ahead of TikTok. So it paid for smear campaigns in local newspapers.

  A Washington Post report suggests that Facebook owner Meta paid right-wing firm Targeted Victory to smear TikTok in local newspapers.

  
• Meta, Twitch, Zynga among presenters for inaugural PlayFronts

  The IAB, which expanded the upfront model to digital media with its NewFronts, will explore video games with its inaugural PlayFronts.

  
• Meta, Rolling Stone team up to spotlight creators

  Musicians like Tone Stith and Destiny Rogers will appear at co-branded Meta and Rolling Stone events that will go live at SXSW and Coachella.

  
• Meta’s ‘We The Culture’ initiative for Black creators turns its lens on Reels
• Instagram lets users set daily time limits. Now it appears to be raising them.
• Facebook’s Pivoting To Video. Again.
• Twitter Is Rolling Out NFT Profile Picture Authentication — But Only For ‘Blue’ Subscribers
• Facebook And Instagram Might Let You Create, Buy, And Sell NFTs
• Instagram Wants You To Be Able To Subscribe To Creators
• VFX Artist, TikToker Julian Bass Lands Facebook Show About Making Movies
• Rally Hires Former Meta Exec Rob Collier, Says 77% Of Creator Partners Have Built Six-Figure Token Economies