L’Oreal

• TikTok has a simple plan to get you to buy stuff from its Shop: Deals
• 28% of TikTok users are Gen Xers. Only 5% of brands target that cohort with influencer marketing.

  Is Generation X underserved in influencer marketing campaigns? Wavemaker answered that question by checking the cohort's TikTok habits.

  
• Esports Held Its Own Upfront In New York City, As Brands Like L’Oreal Carefully Plan Their Entry

  Esports Activate, the first esports NewFronts-style took place in the Sony Playstation Theatre in New York on Tuesday. Here's how brands and video platforms might want to approach the industry.

  
• YouTube Star Michelle Phan Prepares To Re-Launch Her Em Makeup Line (That She Bought Back From L’Oréal)

  Michelle Phan is preparing to re-launch her cosmetics line, Em, which flopped upon its initial release alongside L'oreal in 2013.

  
• L’Oréal Is One Of The First Brands To Launch A Large-Scale Snapchat Spectacles Campaign
• With ‘YouTube Labs’ Alpha Test, Google Directly Connects Creators With Top Brands
• Michelle Phan Raises $105,000 To Fight Child Trafficking For Nonprofit Love146
• Top 10 Savviest Brands On YouTube In 2014
• FameBit’s Branded Videos Paid Out $500,000 To Creators In September
• TED And YouTube Present Another Year Of ‘Ads Worth Spreading’
• L’Oreal, YouTube Looking for Beauty Guru