YouTubers and brands continue to be eager to work together, and companies like FameBit continue to facilitate that marriage. After producing more than 1,000 branded videos in July, FameBit continued its growth through September, when it paid out more than $500,000 to its creative partners.
FameBit acts as a marketplace through which brands can find relevant YouTubers who fit their message and are interested in acting as spokespeople. Once a match is made, FameBit works with its participating brands and creators to create high-quality branded content. For example, one of FameBit’s top clients is L’oreal, and the beauty company recently used FameBit to create a video for its Redken brand alongside YouTube beauty guru K.L. Cao.
As FameBit explains, this process ends with both sides coming out happy. According to the company’s data, 87% of brands and 90% of content creators return to the marketplace to find more collaborations, so expect more top-shelf campaigns to come out of FameBit’s corner in the near future.