influencer

• Answer engine optimization adds value to chatbot responses. Its catching on with creator marketers.
• Caspar Lee-Owned ‘Influencer’ Marketing Firm Hires New Creative Strategist

  Influencer, an influencer marketing platform co-founded by creator Caspar Lee (who serves as the firm’s chief visionary officer) and his business partner, Ben Jeffries, have onboarded a new executive to serve as creative strategist.

  
• Caspar Lee-Founded Influencer Marketing Firm Closes $3.6 Million Funding Round

  Influencer, an influencer marketing platform co-founded by YouTuber Caspar Lee and 23-year-old entrepreneur Ben Jeffries, has closed a $3.6 million funding round. The Series A was led by U.K. venture capital firm Puma Private Equity.

  
• Kayla Itsines, Jeffree Star, Eugene Lee Yang Named Most Influential Influencers (Study)

  At the Cannes Lions media convention this week in the south of France, global ad agency OMD shared the results of a study in which it sought to determine the 20 most influential influencers across 12 content categories -- from fitness to beauty to gaming to food.

  
• In Bizarre Tweet, Pope Francis Calls Virgin Mary “The First Influencer”
• Insights: NBCU Crafts Bluprint For A New Kind Of Influencer
• Joe Sugg And Caspar Lee Launch ‘Margravine’ Talent Firm With Strategic Partner IMG
• More Than 250 Creators Get Into Hot Water For Promoting Academic Essay-Writing Service EduBirdie
• Just In Time For Summer, YouTube Star Alisha Marie Launches Her Own Pool Float
• Indie Spotlight: A Bygone ‘Influencer’ Looks To Recapture His Former Glory
• Insights: Stuck Between YouTube And A Hard Place, Being An Influencer Is Tougher Than Ever
• Caspar Lee, Joe Sugg Part With Management Firm Gleam To Launch New Venture (Exclusive)