influencer

• Caspar Lee Invests In Influencer Marketing Startup, Joins Company As Chief Innovation Officer
• How Influencers Can Stay Out Of The Mud—Advice From Furious Pete

  Furious Pete has some advice for how brands can get their hands dirty and work with influencers or let those influencers do all the work.

  
• The Future Of Advertising Is 360° Integration Campaigns. Here’s How To Think About Them.

  You can't just rely on commercial spots or display ads any longer. You need to reach consumers on more platforms at more times. You need a 360° approach.