Industry

• Maker Studios: “Time Warner Was The Best Fit” [INTERVIEW]
• Machinima Lays Off 10% Of Employees To Streamline Production

  Machinima has laid off around 20 employees as it streamlines its production team. Debbie Menin has been hired as a Partner Development exec.

  
• Viewers Are 12.2% More Likely To Remember A Completed Pre-Roll Ad

  A study by TubeMogul has revealed that users who sit through an entire pre-roll ad are 12.2% more likely to associate the ad with the brand.

  
• Could Yahoo Be The Media Giant That Snatches Up Maker Studios?

  After being linked with Time Warner, Maker Studios, the third most popular YouTube network, could now end up being acquired by Yahoo.

  
• Time Warner May Invest In Maker Studios And Its 1.7 Billion Views
• YouTube Firing Off Another Funding Round For Its Original Channels
• Former Yahoo omg! Exec Liz Coughlin Joins Young Hollywood As SVP
• NYTVF Digital Day To Feature Interactive Event (with $300K at Stake)
• Tubefilter’s Guide to Digital Hollywood LA 2012
• CollegeHumor Gets Serious About Long-Form Content
• ‘Epic Meal Time’ Picked up by Japan
• Blip Closes $12 Million Financing Round