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• Google Brings ‘Shopping Ads’ Format To YouTube Ahead Of Holiday Frenzy
• YouTube Ads Contain More Male Characters, But Those Starring Females Nab More Views (Study)

  Google, which has previously collaborated with the Geena Davis Institute On Gender In Media (GDIGM), has conducted a new study into various gender dynamics in the realm of YouTube advertising.

  
• Amid Missed Alphabet Earnings, Analyst Suggests YouTube Spin-Off Could Boast $300 Billion Market Cap

  Google's parent company Alphabet reported earnings yesterday after the market closed, whereupon it fell short of expectations and shares slightly fell.On the heels of that report, one analyst -- Laura Martin, the managing director of investment bank Needham & Co--  shared a suggestion for the tech giant: spin off its YouTube subsidiary into a standalone company.

  
• Google’s Looking To Take On TikTok With Acquisition Of Competitor Firework (Report)

  Google wants to take on TikTok. The company is looking at acquiring Firework, a free smartphone app that functions similarly to TikTok, but limits videos to 30 seconds (TikTok has a one-minute limit) and is aiming to capture an older audience.

  
• Google Is Adding The Ability To Search For ‘Key Moments’ Within YouTube Videos
• 50 Attorneys General To Investigate Google, Marking Biggest Tech Antitrust Probe Since Microsoft
• Google And Facebook To Face Antitrust Probes Investigating Their Impact On The Digital Ad Market
• FTC Fines Google $150-$200 Million For YouTube’s Child Data Privacy Violations (Report)
• FameBit Founders Raise $2.2 Million For Podcast Advertising Startup ‘Podcorn’
• YouTube Disables 210 Channels For Spreading Misinformation About Hong Kong Protests
• Google Testing Monetization Tool That Would Enable YouTubers To Host Virtual Events With Fans
• These Brands Dominated Social Video Through The First Half of 2019 (Study)