famebit

• YouTube Rebrands Influencer Marketing Platform ‘FameBit’ To ‘BrandConnect’, Taps Google Vet Lori Sobel To Lead Unit
• YouTube’s FameBit Shutters Self-Service Influencer Marketing Platform To Prioritize In-House Matchmaking

  YouTube, which acquired influencer marketing platform FameBit in 2017, is tendering a major change to the service. FameBit currently facilitates relationships between creators and brands for sponsored videos in two ways: a self-service website that allows creators to personally seek out brand partners, and a full-service program, where an in-house team of experts serves as matchmakers between creators and brands, and then provides end-to-end campaign management and delivery. 

  
• FameBit Founders Raise $2.2 Million For Podcast Advertising Startup ‘Podcorn’

  The founders of Famebit -- an influencer marketing startup subsequently acquired by Google -- are looking to bring their expertise to the podcast space with a new company called Podcorn.

  
• Famebit, YouTube’s Influencer Marketing Platform, Says It Can Measure Organic Views Like They’re Ads

  There is an endless array of influencer marketing agencies operating on YouTube today, though only one -- Famebit -- that is owned by the platform itself.

  
• Snap, Viacom Digital Studios, YouTube’s FameBit To Headline Inaugural NewFronts West
• Facebook Is Testing Its Own Influencer Marketing Platform
• 40 Musical YouTubers Cover Kelly Clarkson To Promote Her Role On ‘The Voice’
• Vlogger Austin Null Founds ‘Divergent Media,’ An Influencer Marketing Agency For Creators Of Color
• Google Announces Acquisition of Influencer Marketing Platform FameBit
• For Brands, Smaller YouTube Channels Can Provide Big Returns
• FameBit Expands Influencer Marketplace Platform, Moves Into Vine, Instagram, Twitter
• FameBit Reaches 15,000 YouTube Creators, 650 Million Subscribers