Branded Entertainment

• Ford’s Branded ‘Escape My Life’ Series Rolls Along On YouTube And Hulu
• 9 Lessons From the Epic Wins and Epic Fails of a Creative Ad Agency

  Mekanism is a creative agency specializing in viral and social media campaigns. Here are 9 lessons it's learned from 12 years in the biz.

  
• Branded Entertainment Series Explores Silicon Valley’s (Fictional) Dark Side

  The second season of the Hiscox-branded entertainment web series 'Leap Year' launched with longer episodes and guest star Eliza Dushku.

  
• TRAILER: Illeana Douglas Announces Fourth (and Final) Season of ‘Easy To Assemble’

  September is the likely launch date for the fourth and final season of IKEA-backed Easy to Assemble.

  
• VIDEO: Do You Remember YouTube’s First Digital Upfront?
• Disney, Digitas Present NewFronts Today in NYC
• Hulu Reveals Originals From Adrian Grenier, Seth Meyers at Upfronts
• Funny or Die Launches Commercial Arm, Likes Kia, New Era
• Leap Year, Branded Entertainment that Works
• Why Brands are So Desperate To Get You To Share Their Vids
• ‘Your Dungeon My Dragon’ Rewrites Branded Playbook for MSN, Xbox
• Deepak Chopra’s YouTube Channel Could Change Your Life