Branded Entertainment

• 9 Lessons From the Epic Wins and Epic Fails of a Creative Ad Agency
• Branded Entertainment Series Explores Silicon Valley’s (Fictional) Dark Side

  The second season of the Hiscox-branded entertainment web series 'Leap Year' launched with longer episodes and guest star Eliza Dushku.

  
• TRAILER: Illeana Douglas Announces Fourth (and Final) Season of ‘Easy To Assemble’

  September is the likely launch date for the fourth and final season of IKEA-backed Easy to Assemble.

  
• VIDEO: Do You Remember YouTube’s First Digital Upfront?

  YouTube will have its second big digital upfront in May of 2012 with a bunch of YouTube stars and celebs. The first one took place in 2008.

  
• Disney, Digitas Present NewFronts Today in NYC
• Hulu Reveals Originals From Adrian Grenier, Seth Meyers at Upfronts
• Funny or Die Launches Commercial Arm, Likes Kia, New Era
• Leap Year, Branded Entertainment that Works
• Why Brands are So Desperate To Get You To Share Their Vids
• ‘Your Dungeon My Dragon’ Rewrites Branded Playbook for MSN, Xbox
• Deepak Chopra’s YouTube Channel Could Change Your Life
• Will Arnett Explains Branded Entertainment to Conan