branded content

• Snapchat Expands Discover Section With Mashable, Tastemade, IGN
• Influencer Marketing Platform Reelio Raises $5 Million In Series A For Business Expansion

  Reelio, which connects brands with digital stars for branded content initiatives, has closed a $5 million Series A round, backed by global investors.

  
• FameBit Reaches 15,000 YouTube Creators, 650 Million Subscribers

  FameBit has just reached the milestone of over 15,000 creators and 650 million collective subscribers.

  
• Ad Standards Organization Releases Sponsor, Branded Content Guidelines For Vloggers In The UK

  The Committee of Advertising Practice published an article about situations in which UK vloggers would need to state their content was sponsored or branded.

  
• Honda’s Sponsorship Of Yahoo’s ‘Community’ Drove 164% Increase In Brand Recall
• Branded Content On YouTube Sees 85% Increase In Viewership Since June 2014
• YouTube Network Kin Community Launches Branded Content Studio
• Snapchat Introduces 3V Advertising, Launches Branded Content Agency
• Beauty Brands See 78% Percent Viewership Increase Across 15 Months
• Turner Debuts Courageous, A Content Studio For Branded Initiatives
• Mashable Launches Mashable Studios, Hires Eric Korsh As Director
• FameBit Acquires Video Agency Refame, Crosses 450 Million Subscribers Mark