branded content

• Believe Entertainment To Launch Studio Division Led By Former Yahoo Executive
• Twitter Explores Its Niche, Considers Branded Content Advertising Strategy On Vine

  Twitter is pursuing a branded content advertising strategy, promoting brands’ content for Vine & Periscope within the tweet-based social media site itself.

  
• ‘Lizzie Bennet’ Creator Bernie Su, David Tochterman Launch Canvas Media Studios

  Bernie Su has teamed up with president of management/consulting firm Versatility Media David Tochterman to create Canvas Media Studios.

  
• Bill Gates’ Corbis Acquires Branded Media Agency Plaid Social Labs

  Corbis, founded by Bill Gates in 1989, purchased media agency Plaid Social Labs to offer clients more targeted branding opportunities with digital stars.

  
• Facebook Partners With Vice, CollegeHumor To Launch Branded Content Initiative Anthology
• New York Times’ T Brand Studio Launches “The Selects” Directors Program, Looks For Advertising Stars
• YouTube Star Rosanna Pansino Teams With Cake Company For Branded Tutorials
• YouTube Clarifies Its Branded Content Policy
• STUDY: 12% Of YouTube Vlog Viewers Discover New Brands, Products From Vloggers
• Discover, Snapchat’s Branded Content Initiative, Has Arrived
• Condé Nast Launches Branded Content Studio ’23 Stories’
• YouTube Stars Train With Beachbody, Net 2 Million Views (Before and After Photos)