Reelio has some new cash to help boost its business operations. The influencer marketing platform, which connects brands with digital stars for branded content initiatives, has closed a $5 million Series A round, backed by previous investors as well as a group of global investors.
Reelio will use this new influx of money to build out the brand’s match-making technology, as well as its salesforce and executive teams. Founded in 2012, the influencer marketing company previously raised over $3 million in seed money to launch in beta mode. Reelio’s previous investors include e.ventures and firms from the likes of Lorne Michaels, Phillipp Schindler, and Tremor Video founders Jason Glickman and Andrew Reis.
“Today, brands are aggressively investing in ways to connect with audiences through branded content, and while the influencer marketing space is very exciting for marketers, it can also be new and scary,” said Pete Borum, co-founder and CEO of Reelio, in a release. “The surprising simplicity of our product, along with the attentive and expert support of our account specialists, makes it easy for brands to execute incredibly successful content partnerships in a scalable, predictable, repeatable, and brand-safe way. And our data-driven technology proves the results. This allows brands to achieve a high and measurable ROI at any budget, which in turn creates a high concentration of brand dollars on our platform for content creators.”
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“This raise allows us to continue to invest in our technology platform, executive team, and expansion into key markets,” added Ben Williams, co-founder and COO of Reelio. “All these facets will help us continue providing more convenience, transparency, and opportunities for both our brand and influencer partners, and the agencies and MCNs that represent them.”
Having worked with brands including Clinique and Visa, Reelio currently boasts an influencer network of more than 10,000 creators.
