brandcast

• YouTube wants TV ad dollars. So it’s going to the Upfronts.
• YouTube Viewers Now Watch More Than 1 Billion Hours Of Content Each Day

  As YouTube did at the 2019 and 2020 NewFronts, it focused this year's star-studded presentation (aka Brandcast) on touting its TV screen reach, emphasizing its position as a real competitor for linear TV, and bidding hard for the ad dollars marketers would normally spend on traditional networks.

  
• YouTube Unveils New ‘Seasonal’ Ad Packages, ‘Greenlight’ Program Enabling Creators To Develop A Branded Series

  Ahead of its annual Brandcast event, which is slated to take place virtually again this year on May 4, YouTube has unveiled a new ad offering under its YouTube Select ad program, which marked a rebrand of its former Google Preferred product in May.

  
• YouTube Users Watch 450 Million Hours Of Content On TV Screens Each Day

  Each month, more than 100 million U.S.-based users watch YouTube content on their TV screens.

  
• At Brandcast, YouTube Renews Originals From James Charles, MrBeast, Markiplier, And Marques Brownlee
• John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
• The NewFronts Have Been Rescheduled For The Week Beginning June 22
• YouTube To Stream This Year’s Brandcast Due To Coronavirus, As NewFronts Recommends Other Presenters Do The Same
• YouTube’s Always Wanted TV Ad Dollars. But At This Year’s Brandcast, Execs Upped The Intensity Of The Pitch.
• At Brandcast, YouTube Announces Creator-Driven Original Projects Starring Markiplier, Dude Perfect, Claire Wineland
• YouTube Names New Head Of Unscripted; Says Upcoming Originals Slate Will Center On Music, Education, And Creators
• Amid Growth To 1.8 Billion Logged-In Users, YouTube CEO Vows To Remain “On The Right Side Of History”