John Green, the founder of Vidcon, YouTube star, and NYTimes best selling author, explained that YouTube creators were undervalued by advertisers. As a result, creators were developing alternative revenue sources. Rather than relying on brands they were launching events, publishing books, selling merchandise, and turning to crowdfunding.
brandcast
- At Brandcast, YouTube Renews Originals From James Charles, MrBeast, Markiplier, And Marques Brownlee
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John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
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The NewFronts Have Been Rescheduled For The Week Beginning June 22
The ever-evolving NewFronts -- which announced a new format ahead of the coronavirus pandemic, and then shifted to a streaming format to accommodate social distancing protocol earlier this month -- has a new date.
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YouTube To Stream This Year’s Brandcast Due To Coronavirus, As NewFronts Recommends Other Presenters Do The Same
YouTube’s annual Brandcast -- a showcase attended by advertisers and other VIPs, during which the video giant typically unveils latest stats and breaking news -- is the most recent casualty as concerns surrounding coronavirus continue to mount.
- YouTube’s Always Wanted TV Ad Dollars. But At This Year’s Brandcast, Execs Upped The Intensity Of The Pitch.
- At Brandcast, YouTube Announces Creator-Driven Original Projects Starring Markiplier, Dude Perfect, Claire Wineland
- YouTube Names New Head Of Unscripted; Says Upcoming Originals Slate Will Center On Music, Education, And Creators
- Amid Growth To 1.8 Billion Logged-In Users, YouTube CEO Vows To Remain “On The Right Side Of History”
- YouTube Announces New Ad-Supported Originals From Stars Like Will Smith, Priyanka Chopra
- YouTube CEO To Discuss Brand Safety On Conference Call With 30 Top Advertisers (Report)
- Ellen DeGeneres’ Ad-Supported YouTube Series To Premiere Sept. 19 (Teaser)
- YouTube’s Ad-Supported Originals Are Directly Competing For TV Ad Dollars
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