advertising

• Hulu Taps Anna Kendrick For Ad Campaign Touting New Live TV Service
• YouTube Launches Advertiser-Facing Campaign To Promote Six-Second Spots, Underserved Demographics

  YouTube has launched a new advertising campaign that shows off its six-second format and highlights underserved demographics.

  
• Cross-Screen Ad Software Startup VideoAmp Closes $21.4 Million Funding Round

  The three-year-old, Santa Monica-based companycreates software and furnishes data to help optimize ad-buying across linear TV and digital screens.

  
• Facebook Splits Its In-Stream, “Mid-Roll” Ads Into New Category For Brand Partners

  Facebook is breaking its in-stream, "mid-roll" ads into a new category now that it has enough inventory to sell them as a standalone package.

  
• Reddit Launches An In-House Video Player In Beta
• Verizon Returns Its Ads To YouTube After A Five-Month Freeze
• Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’ (Study)
• YouTube Kids Lands “Eight-Figure” Upfront Commitment From Toy Brand Mattel
• MyLifeAsEva, LaurDIY Named Faces Of Fanta’s Massive Summer Campaign
• Mobile Video Ad Spend To Surpass Computer Spend For First Time Next Year (Report)
• Snapchat Lets Advertisers Cook Up DIY Creative Based Off Templates
• YouTube Reportedly Offered Nominal Refunds To Brands Who Pulled Spend In ‘Adpocalypse’