News

• Taylor Swift’s showgirl turn gets 20 million YouTube views, exclusive TikTok features on release day
• Discord introduced ads in 2024. They seem to be working.

  Discord is making a push into the ad world, and its latest measurement data will help it build a rapport with buyers.

  
• Have you heard? Skyrim Grandma’s next chapter, Spotify’s CEO shuffle, and a saxophone controller

  Skyrim Grandma is done with the titular game, Spotify is seeing double in its C-suite, and a streamer used a saxophone to beat 'Elden Ring'.

  
• Tubefilter’s official guide to VidSummit 2025

  Since there are dozens of discussions and panels for attendees to choose from, we wanted to give y'all a heads up on what we consider VidSummit 2025's must-see programming.

  
• A UK agency’s TV-style YouTube metrics revealed childrens’ shows get big ratings
• Instagram’s journey to become a TikTok clone is nearly complete
• In the “era of efficacy,” creator marketers are making their millions work harder
• 20 years of YouTube: 2023 was so skibidi that it made us say DaFuq!?Boom!
• A new platform is moving creators from paid posts to the cap table
• Athlete influencers are ready to make more money. YouTube is game.
• 1.1 million Twitch subs and a haircut from LeBron: Highlights from Kai Cenat’s Mafiathon 3
• Top Spanish-language creators are headed to Advertising Week New York to talk about reaching cross-cultural audiences
• Take a look, it’s in a #BookTok: ‘Reading Rainbow’ is getting a reboot
• Need a creator to capture your event? There’s an app for that.
• There’s now an AI talent studio for “hyperreal digital stars,” and Hollywood isn’t happy
• Top 5 Branded Videos of the Week: The businesses
• Can your YouTube channel survive a hardcore pivot? Dzung Lewis’s did–and now she’s telling other creators how she did it.
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/28/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/28/2025
• Want to be a test subject for YouTube’s AI features? Step into the lab.
• Google and 1 Billion Followers Summit are giving one AI filmmaker $1 million
• Have you heard? KSI’s got talent, British networks take on Ms. Rachel, and sorority girls make six figures.
• You know what the SEC likes more than Lamborghinis? Nailing Tai Lopez for (alleged) investor fraud.
• As Twitch tries to crack down on viewbots, they are becoming more common on Kick