On March 28, anti-Trump protesters will gather in cities and towns across the United States for the third wave of No Kings protests. As with the first two rounds of No Kings, the March 2026 demonstrations will be supported by a broad coalition of organizations, including 50501, Indivisible, and the ACLU.
This time around, the coalition has an ace up its sleeve: Creators. After hosting a coordinated streaming event on Twitch last week, the No Kings organizers have distributed assets and other materials that will assist creators who show up at their local rallies on the 28th.
The No Kings Coalition and 50501 kicked off the Twitch event on March 20. As participating streamers played games like Overwatch, they discussed the upcoming No Kings wave and urged their viewers to join their local protests. “By combining the massive reach of creators with the massive No Kings movement, this event aims to drive thousands of new, in-person RSVP commitments for the thousands of nonviolent No Kings actions happening nationwide on March 28,” reads a post introducing the Twitch event.
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The organizers don’t just want streamers to turn out their fans on March 28 — they want those influential personalities in their ranks, too. A media kit filled with assets, logistical information, and premade social media posts ensures that creators who chant “No Kings” will be able to get a head start on any subsequent uploads.
The political leanings of American teenagers and twentysomethings have come under scrutiny as the U.S. barrels toward the 2026 midterm elections. In 2024, right-wing politicians effectively leveraged new media formats like vlogs and podcasts. Those efforts helped them win a larger chunk of the youth vote and claim sweeping victories at the polls.
Two years later, Democrats are eager to flip the script by applying the right’s digital media strategies to the anti-Trump contingent. Former Biden White House staffer Christian Tom has launched AND Media to support left-wing creators, and politicians like Zohran Mamdani have turned social media posts into effective campaign materials.
With that groundwork laid, the No Kings organizers are looking to press their advantage. Millions of protesters are already expected to attend their local rallies, and thanks to a few high-profile members of that crowd, the event’s message will get some valuable airtime on platforms like Twitch.
