News

• Could content creators + experiential marketing be the magic sauce? Night and its new acquisition are going to find out
• Streamers like to watch TV with their chats. Gaggl will pay them to do it.

  The London-based startup, founded in February 2024 by former Twitch and TV execs, Gaggl lets streamers broadcast episodes of shows like The Price is Right, Family Feud, Supermarket Sweep, Deadliest Catch, Baby Animals, Gordon Ramsay’s F Word, Taskmaster, Baggage, and Whose Line is it Anyway.

  
• MrBeast’s Vyro turns clipping into big business for creators and brands

  MrBeast's latest creator product is Vyro, a platform that pays people who submit clips on behalf of creators and brands.

  
• Survive+ arrives on YouTube to feed growing appetite for adventure

  Propagate Content and Cowshed Collective are teaming up to launch Survive+, a service filled with adventure content on YouTube.

  
• Creators are the new unscripted TV. Now they’re getting access to some famous formats.
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/12/2025
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 10/12/2025
• Your essential preview for MIPCOM Cannes’ creator-forward festival programming
• Have you heard? Hasan Piker’s in the dog house, Dylan Mulvaney’s one-woman show, and Ned Fulmer’s wrestling debut.
• MrBeast is anxious about Sora taking his watch time. Other creators are worried about more than that.
• Alex Cooper launches Unwell Creative Agency to dive into $2.4 billion U.S. podcast ad business
• On World Mental Health Day, top creators take over Times Square to battle burnout
• YouTube will reinstate some banned channels. Here’s how that “Second Chance” will work.
• Meta’s TikTok-ification continues with a new algorithm for Facebook Reels
• As motorsports content revs up, Amelia Dimoldenberg will become F1’s ‘Passenger Princess’
• No bots here: Epic sues two game developers after paying them “tens of thousands of dollars” for alleged fake engagement
• Gap Inc. embraces influencers at scale with its new creator “affiliate and advocacy” program
• Top 5 Branded Videos of the Week: Got jerky?
• Steven Bartlett co-founds a new video podcast distribution platform–and, of course, it has AI
• Instagram’s putting a ring on it (and by “it” we mean creators)
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 10/05/2025
• Sora soars to the top of app charts with its AI slop TikTok copycat
• The UAE’s BRIDGE Summit wants 60,000 attendees to connect with entertainment, entrepreneurship, and policymaking in the Middle East
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/05/2025