"The new APPG’s mission is to champion the significant social and economic contributions of UK creators while working with policymakers to deepen their understanding of the digital creator economy and advocate effectively for the sector," YouTube said in a company blog post.
News
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Will a $14 billion TikTok sale affect how 20% of Americans get their news?
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YouTube’s new advocacy group is telling the U.K. government why creators are important–and what support they need
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Former OnlyFans CEO raises $2.7 million to put new twist on titillating content
Ami Gan, who previous served as the CEO of OnlyFans, is back with a new, AI-enhanced, adult-friendly platform called Vylit.
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Streamers are afraid to go to TwitchCon this year
"I want to be very clear; we take security at our events, like TwitchCon, extremely seriously," TwitchCon CEO Dan Clancy said. "Every year, we build on successful approaches to TwitchCon safety and security, particularly as we become aware of new or emerging security or safety challenges."
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YouTube is coming to Delta flights. Which creators will you watch at 35,000 feet?
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Will MrBeast’s sponsor disclosures (or lack thereof) get him in trouble with the FTC?
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YouTube is fine with creators spreading misinformation, actually
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If the U.S. is getting a new TikTok app, which version will the world use?
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Kids have the best ad recall on YouTube long-form videos
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MIPCOM Cannes revamps to embrace the “generational shift” that is digital content creation
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Advertising Week New York returns Oct. 6-9 with 1,200+ speakers, 28 content tracks for creators, marketers, and more
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Creators criticized Roblox for its feud with Schlep. A new exec will look to improve relations.
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The sun never sets on the Sidemen empire
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Night launched a marketing agency to matchmake brands with creators
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Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/21/2025
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Top 5 Branded Videos of the Week: Balls and chains
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/21/2025
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What would happen if you could talk directly to the recommendation algorithm? X is about to find out
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NFL embraces the second screen–and the engagement boost it brings
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YouTube and Creators HQ launch their first MENA creator academy in the leadup to 1 Billion Followers Summit
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Have you heard? Hasan Piker has words for Charlie Kirk, Glitch Productions has a new show, and Gary Vee gets Stan
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Meta is paying developers $2.5 million to make mobile games for Horizon
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YouTube is taking over TV viewership in the U.K. Legacy broadcasters are not happy about it.
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MrBeast, Salish Matter, Anthony Padilla, and Ian Hecox soar into ‘Angry Birds 3’
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