News

• Tribeca X awards the best in branded entertainment. Submit your 2025 campaigns for a shot at the laurels.
• Reign Maker Group picks up boutique talent firm You Know Who

  To some talent managers and agents, pouring resources into someone that close to the start of their journey as a creator might not feel worth it. But Joanna Giunta says when she's looking for creators to add to her roster, she's more impressed by dedication and willingness to learn than numbers.

  
• The Drive Agency is building “diversified, creator-led companies” led by forward-thinking founders

  Patrick Zielinksi and Leila Marsh are C-level execs at The Drive Agency, a year-old talent management firm centered on creator businesses.

  
• Google’s ads are reaching consumers “across every touchpoint” — including live sports

  YouTube's NewFronts presentation included some details about updates to the Google ad suite, which is reaching across more formats.

  
• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform
• Four out of five U.S. adults have listened to or watched a podcast
• Have you heard? Tom Scott’s return, Jake Shane’s Oscar drama, and PointCrow’s flute controller.
• Roblox’s 18+ usership is growing 50% year over year
• Mark Rober is reaching more viewers (and selling more CrunchLabs kits) thanks to Netflix deal
• A streamer just bought the broadcast rights to his favorite rugby league
• The Cannes Film Festival is buying into the creator economy in a big way
• YouTube welcomes Mister Rogers into its neighborhood
• 67% of U.S. consumers think creators are more authentic than TV, so Tubi is teaming up with TikTok
• On TikTok, Apple is bringing its marketing into the brainrot era
• A new hybrid model is coming to the VTuber world. Say hello to the “XTuber.”
• Hey creators, Meta really wants to pay you $3,000 to start posting on Reels and Facebook
• PewDiePie was sick of suffering from “algo brain,” so he “fixed YouTube”
• Google is making microdramas
• YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 03/15/2026
• Kara Ward flipped her way out of debt thanks to DIY YouTube
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/15/2026
• Night Media, Theo Von, and David Spade made a movie. They’re putting it in theaters themselves.
• Top 5 Branded Videos of the Week: 10 years in the making