YouTube

• YouTube Appeals To Advertisers With More Performance, Prediction Metrics For TV Ads
• YouTube’s New ‘Dynamic Lineups’ Ad Tool Lets Marketers Buy Against Granular Topics, Cultural Moments, More

  YouTube has released today a new tool for advertisers, as it notes the coronavirus pandemic continues to accelerate a marketing shift from linear TV to digital video. “On average, advertisers saw that shifting just 20% of spend from TV to YouTube generated a 25% increase to the total campaign reach within their target audience,” YouTube said in a blog post, citing a study it commissioned by Nielsen.

  
• YouTube Unveils TikTok Competitor ‘Shorts,’ Launching In Beta This Week

  As reports earlier this year suggested, YouTube has been developing a TikTok competitor called Shorts that will launch in beta this week, the company confirmed.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 9/07/2020

  The latest Latin artist to rocket up our global charts is the Puerto Rican reggaeton sensation Ozuna, who just released a new album.

  
• Top 50 Most Viewed US YouTube Channels • Week Of 9/07/2020
• YouTube, ‘Glamour’ To Premiere Docuseries About Triumphs, Tragedies Of Women’s Gymnastics (Trailer)
• YouTube To Produce Originals Supporting Indie Music Venues Affected By COVID
• YouTube Channel ‘Yes Theory’ Goes Audio With First Podcast
• YouTube TV Scores NFL Carriage, Launches New ‘Sports Plus’ Add-On
• David Blaine’s ‘Ascension’ Soars To 770K Concurrent Viewers, Making It YouTube’s Most-Watched Live Original
• YouTube Reverses MoistCr1TiKaL, Markiplier Community Guidelines Strikes, Says They Were “An Over-Enforcement Of Policies”
• Top 50 Most Viewed US YouTube Channels • Week Of 8/31/2020