[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Among channels based in the United States, content aimed at babies, toddlers, and young children was far and away the most popular category in 2020. YouTube’s littlest viewers delivered the biggest impact, and in one of our final US-only rankings of the top 50 most-viewed channels on YouTube, we can see what that impact looks like. The top five channels in this chart are all family-friendly, with a Californian animation studio sitting atop them all.
Cocomelon – Nursery Rhymes remains the most-viewed channel of the week among all hubs based in the United States. The destination for animations, jingles, and nursery rhymes received 727.7 million weekly views during our most recent measurement period, giving it an edge of more than 235 million views over first runner-up Kids Diana Show. The Ukranian-American vlog, which previously topped this ranking, is now a distant second, though it still posted an impressive total of 490.9 million weekly views.
Two more family-friendly vlogs with ties to the Slavic world — Vlad and Niki and Like Nastya — claimed this week’s third and fourth positions, respectively. The former of those two channels has fallen off its previous 2020 pace, which saw it briefly capture the top spot in this chart, but it still managed 395 million views during our latest seven-day stretch. The latter channel, led by its titular young lady, held onto fourth place thanks to 377.4 million weekly views.
Toys and Colors rounded out the top five. The vibrant destination earned its place thanks to its 325.4 million weekly views.
Saturday Night Live, like many other late-night TV programs, has made use of YouTube as a way to give its content a second life (and as a way to appeal to viewers who might be into comedy but aren’t staying up until one in the morning to catch the latest clips). NBC‘s long-running sketch program has received hundreds of millions of YouTube views in the past, but in recent weeks, the show’s official online video home has posted considerably high traffic, even by its standards.
Naturally, the show’s topical sketches are among its most popular. Michael Che and Colin Jost’s Weekend Update segments regularly score seven-digit view counts, as do the weekly cold opens. But part of NBC’s digital strategy for SNL involves posting each episode’s “cut for time” sketches on YouTube. I’m particularly partial to this second episode of “Middle-Aged Mutant Ninja Turtles,” which mines Gen X nostalgia for laughs.
All of this activity is bringing home big returns for Saturday Night Live. The show’s YouTube channel managed 89.8 million weekly views in our latest count. That figure was good for a 22% week-over-week increase, and it vaulted SNL up to 22nd place in our US-based chart. With plenty of spoofable news coming in January, we’ll be looking to see if NBC’s upward trend continues.