Statistics

Online video ad spend is up 30% since the last quarter, and YouTube still leads to way

Lately, there have been several reports cataloging TikTok's rise as an online video powerhouse. The popular app is gaining on…

2 years ago

New data shows TikTok adoption gaining on YouTube, especially among Gen Z

YouTube has been the undisputed top dog in the online video industry for a decade and a half, but TikTok…

2 years ago

‘Fortnite’ Still Leads Views For Gaming Titles On Social Video. By A Lot.

Whether top gaming brands attend this week's Electronic Entertainment Expo (E3) or not, the entire industry's been busy driving fan…

5 years ago

Public Metrics Were Never Designed To Be As Important As They Are

Last month YouTube announced changes to the way it displays subscriber counts on its creator channels, making it more difficult to…

5 years ago

High School Students Are Making College Decision Reaction Videos (And They’re Good)

Commitment and signing videos have long been part of college sports recruiting -- especially football and basketball -- with top…

5 years ago

After 7 Seasons, The Cast Of ‘Vanderpump Rules’ Are Reality-Turned-Social Media Stars With Some Clout

There’s no shortage of reality TV, but few programs have bridged the on-screen-to-real-life divide as solidly as Vanderpump Rules. For…

5 years ago

Survey: Majority Of Gen Z Respondents Are OK With Branded Content, Even When It’s Done Poorly

Generation Z, defined as the cohort born between the mid 90s and early 00s, are rabid consumers of digital media,…

7 years ago

Saying “You” In First Five Seconds Of YouTube Video Increases Views By 66%, Study Shows

How can you increase the size of your audience on YouTube? According to a new study, the video site’s name…

7 years ago

28% Of Earth’s Population Projected To Watch Online Video By End Of 2017

Now that the majority of citizens in first-world countries are consuming content on the Internet, digital media companies are searching…

7 years ago

For The First Time, Biannual Survey Says More Teens Watch YouTube Than Cable TV

The growing popularity of digital media among teenagers is no secret, but according to a regularly-conducted survey, that growth is…

8 years ago

Facebook Inflated Average Video View Time Metrics By 60% To 80% For 2 Years (Report)

Facebook drastically misled advertisers and media publishers by overestimating average video viewing times across its platform for a total of…

8 years ago

This 4-Year-Old Has The Most-Viewed YouTube Channel In The World

PewDiePie and Justin Bieber (and every other online video creator in the world) have nothing on a charismatic four-year-old with…

8 years ago