Lately, there have been several
reports cataloging TikTok’s rise as an online video powerhouse. The popular app is gaining on its competitors in terms of viewers, watch time, and cultural impact, but when it comes to advertising, there’s still no question about what the top online video platform is. New data from MediaRadar confirms YouTube‘s status as an indispensable part of the online video ad landscape.Both of those figures are small potatoes compared to the $5 billion being spent on online video ad campaigns that reach both YouTube and other platforms. That statistic shows that the online video ad market is much larger than just YouTube, but 74% of the companies that invest in online video spend money on the Google-owned platform.
YouTube declined to comment on MediaRadar’s study. A representative for the company said that YouTube only discusses revenue figures during its quarterly reports.
The most recent of those reports dropped back in April. During that call, Alphabet reported quarterly revenue of $6.87 billion for YouTube. While that came in slightly below projections, the MediaRadar study suggests that YouTube’s earnings could rebound in Q2.
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