data

• NFL embraces the second screen–and the engagement boost it brings
• TikTok beats Twitch to become the #2 most-watched streaming platform on the net–and says creators are making $10 mil a day

  In Q1, TikTok Live generated 8.027 billion hours of watch time, or around 27% of the livestreaming industry's total. YouTube, at #1, came in with a whopping 50.3% of the total, or 14.983 billion watch hours.

  
• The creator industry NEEDS your POV–and you can get $250 by giving it

  Our content creation industry is powerful but can be disparate. We're worth $250 billion as a whole, but there's no business-wide standard for what individual content creators should make from things like brand deals, leaving new creators vulnerable to bad contracts. Similarly, there are hundreds of tools--both hardware and software--available to creators, so newbies (and experienced folks looking to upgrade) can be overwhelmed by their options. How can they know what's most reliable?

  
• Reddit is the internet’s fastest-growing social media site. Why?

  
• As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs
• TikTok still bodies other platforms when it comes to short-form watch time
• Advertisers can now see if their Amazon ads drive sales at Walmart, Best Buy, and Target. Does that give them an edge?
• Cucumbers, cottage cheese, and probiotic soda: TikTok’s impact on grocery store shelves
• 9.5 million new streamers hit “Go live” on Twitch this year
• A creator earned $2 million during one single Black Friday livestream on TikTok
• A quarter of indie artists now put their music straight on TikTok–no label required
• Social shopping isn’t just popular with the youths–Millennials and Gen X are digging it, too